Marketing Strategy Tutorial Class - Magnum Ads

1. Comment on Magnum commercial break 

I think the advertising is quite interesting and attractive. Beside the pretty model that instantly draws the audience attention and Magnum usual vibe of luxury, it also delivers the message loud and clear that Magnum is such a delectable and irresistibly delicious ice cream product that a customer will do anything (even jumping in people's cars O.o) to get it to relieve their stress immediately. It also give enough information about the product flavor and ingredients to lure the viewer to buy the product.

 

2. Why do they have premium segmentation?

In its advertisement, Magnum has clearly give a message that it is a high end ice cream product, with high quality ingredients and luxurious vibe from either the people who eats it or the environment or situation in the advertisement. This makes it clear that it is for the premium segmentation. Moreover, compared with other Walls products, Magnum has the most expensive price that also create the premium segmentation for them.

 

3. Why do they choose emotional customer to buy product?

Because emotional customer can be educated or drilled of the idea that when they feeling down or low, they can just eat Magnum to relieve their stress, it is basically the usual theme in Magnum advertising. Emotion is also something that happen regularly to people, and thus, by dictating that Magnum can make them feel better, they hope that people will regularly buy their products,

4. Do you think Billboard still exist now? Do you used it to promote your product?

Yes, billboard is still can be easily found in some of the city streets. Some brand still used it because it is cheaper than television ads and can reach more people in a certain area. 

I won't use it to promote my product if it was a new products, because Billboard is basically better for big brands that can easily be recognized by people in passing glance-- since people won't be really paying attention when driving right? . So it needs to be a brand that a customer had been familiar with and can easily recognize when they pass the billboard.